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OPERS Branding Guidelines

How to use the OPERS brand and assets.

OPERS Branding Guidelines

Below are the basics for using the OPERS brand. While this page is here to get you started, all uses should be approved by OPERS.

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OPERS logo (color)
OPERS logo (monochrome)

Using the OPERS Logo

Definition

The standard OPERS logo is the OPERS triangle and the OPERS wordmark, stacked vertically.

A beige triangular swirl icon and the word "OPERS" combine to form a logo with the swirl above the word "OPERS" in blue.

Colors

Our logo is two-colors (PMS 467-U and PMS 294-U). Where not possible to use two-color printing, the OPERS logo should be displayed in all-black or all-white.

Three versions of the OPERS logo featuring a triangular shape with a circular swirl in the center and the word "OPERS" below in all caps.

Clear Space

The OPERS logo should always be surrounded by a minimum area of space free of imagery and space. The clear space for the OPERS logo is defined as the height of the OPERS triangle. The clear space rule should be maintained as the logo is proportionately enlarged or reduced in size.

A tan triangular logo with curved shapes appears above the blue text "OPERS." Faded logo versions are in the lower right and bottom grid squares.

Sizing

The OPERS logo should be kept at a legible and reasonable size, both in print and digital formats.

  • Print Minimum Size: 3/4″ tall
  • Web Minimum Size: 75px tall
Two OPERS logos shown: one labeled "3/4”" and the other labeled "75 px," both within measurement brackets.

Logo Dont’s

OPERS logo should never be altered in any way. Here are a few examples of what not to do with the OPERS logo:

 DO NOT

  • Alter the logo in any way
  • Use only part of the logo
  • Redesign, redraw, animate, modify, distort, or alter the proportions of the marks
  • Rotate or render the marks three-dimensionallyDo not replace the approved typeface
  • Enclose the marks in a shape or combine it with other design elements or effects
  • Modify the size, position or relationship of any elementDo not add additional copy to the marks
Nine circular graphic logos featuring the acronym "OPERS" in various geometric designs, primarily using triangles, curves, and lines in beige, blue, and green colors.